Strategic Planning
Westat's experience in program evaluation and strategic planning helps organizational leaders
marshal the combined resources of the enterprise to achieve a broad impact.
Westat's strategic planning services include:
- Internal stakeholder meetings, bringing together division heads
and communication specialists to arrive at a common mission for an organization's overall
web presence;
- Competitive market analysis, synthesizing information from scientific,
public, and private databases to identify a distinct niche for the site;
- Multiple channel analysis, identifying the position of web communications
in relation to other communication channels; and
- Continuous quality improvement, making the site self-correcting
through the strategic use of feedback channels.
